Doing Things with Words and Things: A Social Pragmatist View on the Language–Technology Analogy

This paper claims to show that the making of technology and the material agency of technical objects can be analyzed analogously to the making of meaning through words and speech acts. It proposes the development of a more comprehensive view on the making and working of technology that connects the social pragmatist approach of technical practice and symbolic interagency (Kant, Dewey, Mead) with the linguistic concept of pragmatics and speech acts (Peirce, Wittgenstein, Austin). Both, speech acts and technical acts can be considered as two modes of meaning-making in the social construction of reality. Furthermore, the paper exhibits some parallels between the objectification processes of language and technology. It emphasizes how both evolve from early stages of signs and tools in practical contexts to encoded collections of grammatical rules and technological tools later on. Doing things with concrete things (technology) reveals two different modes of “efficacy” (Jullien). There is implicit experienced efficacy in the language of directed material forces and causes and also an explicit ascribed efficacy in the language of instituted ends–means relations. The text explores the analogy between language and technology through the lenses of semantics, syntax, pragmatics, and grammar. It emphasizes the importance of such an extended pragmatist/pragmatics approach in the face of new technologies that exhibits a high degree of self-activity, more modes of intra-action between physical and digital objects, and a growing interactivity at interfaces with human actors and environmental factors. They can be more appropriately understood, conceptualized, and also designed as sociotechnical constellations of distributed agencies between people, machines, and programs.