Global-local Cultural Interactions in a Hyperconnected World

social relations in the technosphere

The article dwells upon the development and organization of new information relations and global-local cultural interactions. New social environment processes that encompass real and virtual life are being controlled by a complex set of digital instruments or interactive systems. The novel notion of a “hyperconnected” world is being discussed with its characteristics that lead to the transparency of human relations and the hyperopenness of society. There is a description of the growing importance of social networks as a universal field of communication. The issues of transforming the environment for information exchange and communication into networked communication platforms are raised. These platforms are easy to use for a variety of purposes, which at the same time renders them unpredictable. The conditions for the existence of such networks transform into an “anthropo-space” and it is shown how this produces a shift in social relations.