Technology and Language in Tattoos

This study identifies graphic features of words that are used in tattoos. Our interest in this type of name tattoos is based on the fact that words have a great significance in a person's life. The article presents the history of the origin of tattoos from ancient times, the geography of tattoos, and also describes in detail the methods of ancient tattooing techniques. It moves on to the main task of analyzing the relationship between fonts and meanings. For this, the tattoos were divided according to their meanings into the categories “emotions”, “principles of life”, and “positions”, and divided also according to the fonts used – “handwritten”, “book”, and “decorative”. The article concludes that handwritten fonts are most often used in tattoos with romantic and family themes from the “emotions” category, conveying the feelings and attitude of the owner towards other people. Book fonts predominantly express the principles of life and motivations of the owners – thereby, they make a significant contribution to the “principles” category. And finally, decorative fonts are chosen for tattoos that are supposed to challenge social stereotypes, mostly from the “positions” category.