Technologies of Strategic Communications in the Practice of Public Administration

education and communication, professional culture

The formation and implementation of state economic policy is based on an effective system of strategic planning of socio-economic development. This system is created on the basis of a cause-and-effect logic of state planning. It uses the method of decomposing the goals of public administration by the levels of its administration. The purpose of this study is to determine the effectiveness of strategic communication. It is based on the analysis of official websites as the main source of information on strategic development as mandated by the legislation of the Russian Federation. An assessment was made of the compliance to the goals and objectives of the state programs of the Tyumen region and its strategy of socio-economic development. An analysis of the official portals of regional authorities was carried out and it was revealed that it is necessary to ensure the effectiveness of state strategic communications. Therefore, recommendations are proposed to improve the efficiency of the process of strategizing the socio-economic development of the region.